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I woke up this morning to hear that Mark Hurd – HP’s Toxic CEO resigns after a sexual harassment investigation.

[I] “realised there were instances in which I did not live up to the standards and principles of trust, respect and integrity that I have espoused at HP

Guess what Mark – you never did!

I suppose there’s a sense of vindication here, I always believed that Mark Hurd was not only the living contradiction of everything HP’s corporate values stood for, he was also the shining example of everything wrong with corporate America.

I would be jumping for joy if it wasn’t for the very real pain he caused for thousands of people, employees, former employees, families of employees, and local economies.

I’ve written everything I wanted to say about him in the following articles;

So, I’m pleased, really pleased, that he is gone, but, given that his predecessor, Carly Fiorina, was, and still is, an idiot, and, given the seemingly nefarious nature of big Corporate America, things don’t bode well for a successor.

Recommended Reading on this subject

Thanks to our friend at FuckYouMarkHurd.com, I noticed this book [note: affiliate link - I just like how they display ok.] which looks interesting. Sound’s like this could be the closest thing to being a “fly on the wall” witnessing all the shenanigans and sleazy going’s on behind the closed doors of HP’s boardroom over the past decade.

Anthony Bianco gets to heart of the ethical morass at HP that ended up damning the entire board that created it. Almost every American has an interest in how the country’s greatest corporations are run, and the character of the people entrusted with them. The story of Hewlett-Packard reflects power struggles that shape corporate America and is an alarming morality tale for our times.

I’m going to enjoy reading this one.

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The Scribe SEO WordPress plugin appealed to me immediately. Let’s face it, optimizing copy for SEO has to be about as exciting as an episode of the Kardashian’s – painful, and excruciatingly boring.

I have a reasonably good handle on SEO copywriting, but, with a business hell bent on world domination, a 20 month old son, and great surf beaches just down the road from my house, and home office, when I finally do get some time to write the last thing I want to do is spend hours on SEO copywriting.

The Scribe SEO plugin turns the job into a five minute, easy, task. Seriously!

It took me while to find and settle on the Thesis WordPress theme. Finally I had something stable, easily customized, that didn’t break every time there was an update, and that’s set up well for SEO optimization, at least as a platform.

The missing link, of course, is the SEO optimization of the content itself. That’s where the Scribe SEO WordPress plugin becomes a perfect companion to Thesis

How does it work?

Easy. First I write my post, with a general idea of keywords and subject matter but really quite freely and without regard to SEO.

Scribe SEO Plugin for WordPress

Then, I make sure the Scribe Content Optimizer gives my Title Tag, Meta Description, and Content the green light, meaning simply that they’ve been done, then I click the analyze button.

The Scribe plugin then gives a report that looks something like…

Scribe_Analysed_SEO_Content

…as you can see I did pretty well myself but with a couple of minor adjustments I get…

Scribe Analysed SEO Content report

The Scribe SEO WordPress plugin also provides me with a set of tags I can simply cut and paste into my post and I’m done. All of this SEO Copywriting has taken me approximately ten minutes. How good is that?

If you’re like me and you know that SEO copywriting is something that has to be done, but you don’t want to spend half your life doing it, then the Scribe SEO WordPress plugin is something you should seriously consider. I’m glad I did.

UPDATE: I Googled the phrase “scribe SEO plugin” (without the quotations) at 9:30am the morning after I published the article (less than 12 hours) and found my post on the 1st page. I’m searching from Australia, if that makes a difference.

Affiliate links were used in this post.

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Mark Hurd’s tenure as HP’s CEO continues to raise a passionate response. It’s almost one year since I wrote my original post about HP under Mark Hurd called HP Pay Cuts – an unfair act of economic opportunism and greed so with that, and approximately 1300 comments later, I think its fitting to round out the conversation with a look at HP’s SEC filing for 2009.

I have no intention of continuing to write about HP or Mark Hurd from this point on, all I’ve wanted to say has been said in previous articles, and I want to write about more interesting subjects. The HP, Mark Hurd situation is not an isolated issue, it’s symptomatic of a bigger problem with Corporations in general, and it will take a lot more than a few blogs from me to make any difference.

Lets have a look at the salient points of the SEC filing.

  • Mark Hurd, Chairman of the Board, Chief Executive Officer and President (the guy that makes the decisions, approves them and, supposedly, keeps them honest, all rolled into one), earned total compensation of $32, 332, 527 in 2009. When you look at it further it’s interesting to note this includes over $400,000 for 401k company matching, personal use of HP’s corporate jet, and security. Update: Also check out
  • Catherine Lesjak, Executive Vice President and Chief Financial Officer, earned total compensation of $7,585,775, including over $200,000 in 401k matching, security, and personal use of the HP Corporate Jet.
  • Ann Livermore, Executive Vice President, HP Enterprise Business, took home $13,424,406 in including around $184,000 in 401k matching, security and personal use of the corporate jet.
  • R. Todd Bradley, Executive Vice President, Personal Systems Group, $12,538,329 in his personal coffers including about $248,000 in 401k matching, relocation expenses, personal use of the company jet, and security.
  • Vyomesh I. Joshi, Executive Vice President, Imaging and Printing Group, a package of $11,644,691 including $183,000 odd of 401k matching, security services and use of the corporate jet.

Update: Mark Hurd also cashed in aproximately $11m in share options during 2009, check out Yahoo Finance HPQ Insider Transactions for the specifics. (thanks to a comenter on this post).

There we have it, Mark Hurd and four other people in HP took home $75,525,728 in 2009. Admittedly it was significantly less than the previous year, but if you consider the circumstances, and what they stooped to to "earn" it, it’s still questionable, which ever way you slice and dice it.

I invite you to read the SEC filing, it makes interesting reading in terms of the executive compensation in HP’s peer group of companies, and the "performance" based compensation scheme.

When I look at it I can’t see any real top line "performance" at all, just, in my opinion, a company that’s exploiting it’s employees, compromising Customer service through its best shoring program, and that has sold out on it’s corporate values, all for the sake of putting shareholders first.

I think it’s only a matter of time before people more significant than me start asking Mark Hurd hard questions about real growth, rather than the illusion caused by acquiring and consuming other companies. In the meantime we, as consumers and/or employees can vote with the two most tangible things we have, our labor, and our chequebooks.

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Mark Hurd, could he be America’s most toxic CEO?

October 31, 2009

Mark Hurd, could he be America’s most toxic CEO? I read a post titled The Campaign against Mark Hurd, a somewhat tongue in cheek article, with serious undertones, and I was thinking just that. If you′ve read my previous two articles on HP Pay Cuts and HP′s contribution to the GFC, you′ll know I′m no [...]

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