Financial Force – migration and setup

Financial Force – migration and setup

Financial Force has been our financial platform for six months now the words of our general manager in an IM chat with me summed up our experience nicely “Imagine if we never had Salesforce and Financial Force these days!   Arrrgghh!” As I intimated in my previous post on the topic Cogent has taken the [...]

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Mark Hurd, HP’s Toxic CEO resigns after a sexual harassment investigation.

Mark Hurd, HP’s Toxic CEO resigns after a sexual harassment investigation.

I woke up this morning to hear that Mark Hurd – HP’s Toxic CEO resigns after a sexual harassment investigation. Guess what Mark – you never did! I suppose there’s a sense of vindication here, I always believed that Mark Hurd was not only the living contradiction of everything HP’s corporate values stood for, he [...]

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Australian Election 2010 – Who Are You Really Voting For?

Australian Election 2010 – Who Are You Really Voting For?

The 2010 Australian Election has me thinking that there’s no way I’m simply voting above the line this time around. Leaving it up to the major parties is not what I consider a democratic, or responsible option. The problem though is how to determine who to vote for, below the line, before you’re confronted by [...]

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AustralianLabor

Australian Labor – Let’s move Australia forward to what?

Australian Labor – Let’s move Australia forward, a slogan, one of the many we’re being bombarded with by both the current Government and the Opposition in the race to the Federal Election in August. A six week race full of meaningless platitudes, treating voters like imbeciles, rhetoric, and unfounded promises, which, if you consider what [...]

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The red pill or the blue pill?

The red pill or the blue pill?

The red pill or the blue pill question in The Matrix, a movie I really enjoy (the 1st one that is) represents, for me, the question, or continual enquiry, do you choose to see the world how you have been conditioned to think it is, or do you choose to see it how it actually [...]

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Kevin Rudd

Kevin Rudd’s hard day at the office

Kevin Rudd found out the hard way this week that democracy moves in tough ways, particularly here in Australia. My opinion is that, regardless of what we think of the brutality of Rudd’s sacking, the Labor party factions saw the writing on the wall and made the move that the electorate would have given the [...]

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Financial Force – adventures in integration

Financial Force – adventures in integration

Financial Force is a full Software as a Service (SaaS) accounting application, developed on salesforce.com’s cloud computing platform, Force.com. At Cogent we took the position, from the outset, that it’s better to build a business on world class infrastructure than it is to introduce it later in the business lifecycle when integration with established practise [...]

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twitter

Twitter – How I built my Twitter Following

How I built my Twitter following is a subject that I really hadn’t considered in detail until a friend, and former colleague, asked me this question. As far as this blog goes I get about 150 visitors a day, most of which is a result of the HP articles I wrote some time ago, I [...]

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Scribe SEO

Scribe SEO Plugin – taking the pain out of SEO copywriting

The Scribe SEO WordPress plugin appealed to me immediately. Let’s face it, optimizing copy for SEO has to be about as exciting as an episode of the Kardashian’s – painful, and excruciatingly boring. I have a reasonably good handle on SEO copywriting, but, with a business hell bent on world domination, a 20 month old [...]

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The Tipping Point

The Tipping Point by Malcolm Gladwell

The Tipping Point by Malcolm Gladwell first interested me when I was considering what exactly it is that makes something “go viral” or what it is when society suddenly changes direction. Obviously viral marketing is something we are keenly interested in with our business where we specialise in making our Customers business opportunities become reality. [...]

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