Financial Force has been our financial platform for six months now the words of our general manager in an IM chat with me summed up our experience nicely “Imagine if we never had Salesforce and Financial Force these days! Arrrgghh!” As I intimated in my previous post on the topic Cogent has taken the [...]
Australian Election 2010 – Who Are You Really Voting For?
The 2010 Australian Election has me thinking that there’s no way I’m simply voting above the line this time around. Leaving it up to the major parties is not what I consider a democratic, or responsible option. The problem though is how to determine who to vote for, below the line, before you’re confronted by [...]

Australian Labor – Let’s move Australia forward to what?
Australian Labor – Let’s move Australia forward, a slogan, one of the many we’re being bombarded with by both the current Government and the Opposition in the race to the Federal Election in August. A six week race full of meaningless platitudes, treating voters like imbeciles, rhetoric, and unfounded promises, which, if you consider what [...]
The red pill or the blue pill?
The red pill or the blue pill question in The Matrix, a movie I really enjoy (the 1st one that is) represents, for me, the question, or continual enquiry, do you choose to see the world how you have been conditioned to think it is, or do you choose to see it how it actually [...]

Kevin Rudd’s hard day at the office
Kevin Rudd found out the hard way this week that democracy moves in tough ways, particularly here in Australia. My opinion is that, regardless of what we think of the brutality of Rudd’s sacking, the Labor party factions saw the writing on the wall and made the move that the electorate would have given the [...]
Financial Force – adventures in integration
Financial Force is a full Software as a Service (SaaS) accounting application, developed on salesforce.com’s cloud computing platform, Force.com. At Cogent we took the position, from the outset, that it’s better to build a business on world class infrastructure than it is to introduce it later in the business lifecycle when integration with established practise [...]

Twitter – How I built my Twitter Following
How I built my Twitter following is a subject that I really hadn’t considered in detail until a friend, and former colleague, asked me this question. As far as this blog goes I get about 150 visitors a day, most of which is a result of the HP articles I wrote some time ago, I [...]

Scribe SEO Plugin – taking the pain out of SEO copywriting
The Scribe SEO WordPress plugin appealed to me immediately. Let’s face it, optimizing copy for SEO has to be about as exciting as an episode of the Kardashian’s – painful, and excruciatingly boring. I have a reasonably good handle on SEO copywriting, but, with a business hell bent on world domination, a 20 month old [...]

The Tipping Point by Malcolm Gladwell
The Tipping Point by Malcolm Gladwell first interested me when I was considering what exactly it is that makes something “go viral” or what it is when society suddenly changes direction. Obviously viral marketing is something we are keenly interested in with our business where we specialise in making our Customers business opportunities become reality. [...]
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SOPA – Who said People can’t make a difference?
January 21, 2012
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Surfing – imagine this is your “day at the office”.
August 20, 2011
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Surfing – what to do when you suck
August 15, 2011
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Yes, you can!
August 11, 2011
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Success!
August 5, 2011
- HP Pay Cuts – an unfair act of economic opportunism and greed. February 26, 2009
- Mark Hurd contributes another 6000 unemployed to the global recession! May 24, 2009
- Mark Hurd and HP, economic opportunism and greed, one year on. January 30, 2010
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Mark Hurd, HP’s Toxic CEO resigns after a sexual harassment investigation.
August 7, 2010
- Intense Debate versus Disqus, the clincher… October 17, 2009
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Mark: Thanks for the review. I was just about to sign up...
- What I Learned From Clicking Unsubscribe: [...] button image found via Damian Saunders who a...
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Kaz Masters: yes indeedy do....
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Jeffrey Wells: Hi Damian, it’s so good to see some people are o...
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Job Sajoke: Looks as though another tactic being employed by o...









Mark Hurd, HP’s Toxic CEO resigns after a sexual harassment investigation.
I woke up this morning to hear that Mark Hurd – HP’s Toxic CEO resigns after a sexual harassment investigation. Guess what Mark – you never did! I suppose there’s a sense of vindication here, I always believed that Mark Hurd was not only the living contradiction of everything HP’s corporate values stood for, he [...]