Mark Hurd, could he be America’s most toxic CEO?
I read a post titled The Campaign against Mark Hurd, a somewhat tongue in cheek article, with serious undertones, and I was thinking just that.
If you′ve read my previous two articles on HP Pay Cuts and HP′s contribution to the GFC, you′ll know I′m no fan of Mark Hurd, though you′d think there would be any number of CEOs who exhibited the worst kind of unbridled greed, a lack of compassion, or concern for others over the last year, who would qualify for the title.
I think that Mark Hurd, in all the noise associated with the Global Financial Crisis, has been flying under the radar. One of my main concerns with him is his seemingly deft application of spin (a careful and contrived manipulation of the truth), which probably comes hand and hand with the job, but it shouldn′t.
Why single out Mark Hurd? Why bother to write about this at all, and what gives us the right anyway?
It goes beyond HP, or any previous experience I had with the company, it′s actually an issue that seems endemic in corporate America today, the deliberate undermining of middle and working class standards of living and getting paid obscene amounts to do it. We could, and probably should be singling out more CEO′s for the same treatment. We have a powerful force for change in Social Media. For the first time in history, that I know of anyway, we have a two way means of communication that is independent of the news media, who are hopelessly compromised by their corporate owners (Mark Hurd is on the board of Directors at News Corp. what does that tell you?), giving us control of the message, at least for the time being. We should use it.
I am a Capitalist, but I don′t believe that capitalism implies the complete absence of altruism, there′s more than enough wealth to go around. Prosperity begets prosperity, especially when it comes to employees. As a business owner I believe I have a responsibility to contribute jobs, and the ensuing prosperity that comes with them, to our society. I think what we currently know as Capitalism, where it′s only about returning ever increasing profits to shareholders at all costs, is unsustainable, wrong, and is probably called something else.
The founding fathers of HP, Bill Hewlett and Dave Packard, from all accounts, had an altruistic view of Capitalism, which brings me to the point of the post. The HP way.
A full discussion of the HP Way is beyond the scope of this post, you can read all about it in the book titled; The HP Way: How Bill Hewlett and I Built Our Company, however it as been said that the pair′s greatest innovation was managerial, not technical 1 , the HP Way was an egalitarian, decentralized, form of management that had, as it′s core foundation, the idea that employee′s brainpower was HP′s most important resource.
Hewlett and Packard backed up this philosophy with pioneering practices such as company wide productivity bonuses, profit sharing, share ownership plans, tuition assistance, flexible work hours and job sharing, matched contributions to 401k (superannuation) plans, and more. At the peak in early 2000 HP′s share price was almost $80, the company was regarded as one of the best places to work, and the company bonus plan was paying lucrative bonuses. Granted that was the end of the IT boom at the time, but the HP Way had seen the company through previous tough times without being discarded.
You don′t have to look far today to know that the HP of today is a disappointing contrast to the HP of Bill and Dave. See HP by HP Employees it′s a good place to start, and there′s plenty more to back that up.
The HP of today is characterized by;
- A centralized, autocratic management where Mark Hurd is the CEO and Chairman of the Board of Directors, so he, for all intents and purposes, reports to himself.
- Ten′s of thousands of jobs lost (conservative estimate would be 40-60,000) or moved to developing countries, consequently undermining the very brainpower (and I′m talking about the accumulated skill and experience that these people had, not the capability of people in developing countries) that Hewlett and Packard valued so highly, not to mention completely compromising support quality by replacing skilled and experienced Customer facing people with Support personnel who know nothing more than to follow a flow chart, and who loose the plot the moment something doesn′t follow the script.
- An alleged environment of fear and intimidation – apparent in many of the comments from my previous post.
- Has disappeared completely off the Fortune Magazine top 100 companies to work for list.
- Savage slashing of wages and benefits at a time when the company is highly profitable and HP executive remuneration is not only excessive, but rising.
- Unpaid sales commissions due to an inaccurate tracking system, which raises doubts about other reported numbers.
- A vague and uninspiring strategy for the future that seems focused on competing for market share in niches that are already saturated and being undermined by emerging technologies not invented by HP.
What happened to the HP Way?
I′m not asking the question because I have some sentimental attachment to the "good old days" of Bill and Dave, I′m asking the question because it′s stated quite clearly here on the HP corporate website under Business Ethics;
The values that Bill Hewlett and Dave Packard established nearly 70 years ago are as relevant today as they′ve ever been.
Are they?
It′s not an isolated statement. Mark Hurd stated, in his opening (and I presume sworn) remarks during the Congress′ investigation into the pretexting scandal at Hewlett–Packard in the early days of his tenure, and while the rest of the HP board was scurrying to assert their 5th amendment rights to silence;
Our culture, our core, which we call the H-P Way, remains strong and ethical
Does it?
A full .pdf transcript of his remarks is available here. 2 The question is; can you take this Guy on his word?
HP overall product quality and service, meanwhile, are regularly leaving consumers infuriated. PCWorld magazine, after surveying 44,000 readers, earlier this month rated Hewlett–Packard dead last among 10 computer makers, on reliability and service for laptops, dead last for printers, and next to dead last for desktops.
How can HP revenues and profits be rising in the midst of so much consumer angst? Easy. To be "successful" in Corporate America today, a CEO doesn′t have to run a company that delivers quality at reasonable prices. Today’s most "successful" CEOs can take a far less demanding approach to "growing" their companies. They can simply gobble up other companies.
Contemporary top execs acquire these other enterprises, usually by taking on huge quantities of corporate debt, and then claim the revenues of these other enterprises as their own. Instant success.
To pay off the subsequent debt, and keep their bottom lines sweet, these CEOs then lop off "redundant" workers in their newly merged operations. This merge–and–purge cycle, predictably enough, creates chaos in the workplace, and more frustration for consumers.
As Hewlett Packard CEO, Mark Hurd has wheeled and dealed his way to 31 mergers in just 46 months on the job…
Does that sound familiar to you? Is that what′s become of the HP Way?
I think Mark Hurd has swapped "Invent" for "Illusion", he′s quoted somewhere as saying "vision without execution is fantasy" I would suggest that execution without vision, is short term thinking fueled by greed.

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Has everyone seen the “HP computers are racist” video yet. There are nearly 1 million views on YouTube and it is getting lots of coverage on the net. Video is at http://www.youtube.com/watch?v=t4DT3tQqgRM
3 different stories at CNN, story at Mashable
http://mashable.com/2009/12/21/hp-face-tracking/
Join the facebook group “Before You Buy HP…”
http://www.facebook.com/group.php?gid=212096792009
Look for links about HP at…
http://edsser.tumblr.com/
Be sure to read “Hewlett Packard CEO Mark H, you're fired!”
http://www.unionsocialmedia.org/profiles/blogs/...
Join the new Facebook group “Before You Buy HP…”
http://www.facebook.com/group.php?gid=212096792009
See Mark Hurds speech at at Berkeley's Haas Business School here:
http://blog.parallon.com/2009/11/speech-by-hps-...
A good question about how Mark keeps the culture of HP in check.
How does kicking the rank and file during a recession and trying to lie about execs taking a pay cut help the culture of HP ?
I guess he's honest about one thing, being the CEO of Hewlett Packard 'The pay's good'
Screw you Mark.
I remember a coffe talk with John “OK” McCain of Services in late 2006. Among other topics he breezed over (although it stuck in my mind) was “we now have a new labour management (policy)”. He was clearly very nervous and kept saying “OK” way to often as he seemed to day when he was unsure of himself. Quite soon after that we had the abolishment of any real training programs, the new employee grading scheme, the variable bonus fraud, the pay band scam etc.
This leads me to believe that sometime in the latter half of 2006, a dark plan was approved at the executive level. A dark playbook if you want. One that is full swing today.
Mark Hurd is not only greedy, he is standing firmly with both feet on the dark side. This is about more than (his) money. It's about total control. His control.
What could change this sad state of affairs?
- The destruction of the middle class of the US (HP is doing its part and more) -> significant fall in demand
- A real board instead of the current “review forum”
- A significant fall in demand due to crappy products and hapless service (e.g. increasingly crummy printers, PC's with obsolete components, anorectic support organisations etc)
- A mass exodus of skilled key employees
- Major labour action
- A revolt by middle managers and key account managers
This is like watching Star Wars or the Lord of the Rings: the rise and fall of evil.
Nothing new in the US, but I am betting that there will be a mass exodus when the market opens just a tiny bit. Wonder how many in US that made it through the EDS acquisition will make it in the additional redundancies that will occur with the 3Com acquisition….
If history is anything to go by, sooner or later the conditions will be met. No telling when, why, or how, but it's interesting none the less.
Brian I don't think your comments are negative at all, I think you're right, not necessarily about the lawyers, they would have nothing, but about the markets and the prevailing attitude.
Sad, but true, and probably just a symptom of a much deeper problem.
If I had any illusion about changing things I would be disappointed, but I don't.
Just to follow up on my previous post, given that we're both interested in social media.
For me, your series of articles has been an excellent eye-opener to something I'd always suspected but which goes against the received wisdom (hype) of social media. Social Media only has the power to influence or change when people want to be influenced or changed, or when they want to influence or change. If these conditions aren't met you're wistling in the wind.
Hi Damia,
As much as I like the stuff you've written and agree with much of it, I think you're flogging a dead horse. The markets don't care what happens internally in hp in the short or medium term so long as the company makes the figures. In the longterm, they don't care so long as the major investors can bail out in time if they see problems looming. Hurd doesn't care because the markets don't care. If hp or Hurd were worried by what you've written, or thought it in any way threatening, or thought it could have an impact, you'd have been hit by a batallion of combat-trained lawyers within days of first publishing.
You're screaming that the emperor has no clothes on, but (a) the people who count already know this and (b) the people who count don't care.
Sorry to be so negative and cynical but so long as there's high unemployment preventing employees voting with their feet, and so long as the stockmarkets and investors are ammoral there's not much that can be done. As for changing either of these…
Good point. In Europe there is a lot of low-level 'pushing back' going on and some account managers are openly criticising the Hurd. HP HR are making vague promises around bonus and pay rises so most are waiting for the end of year review/publication of exec bonuses before deciding what to do next…but we all know what is going to happen, so why wait ?
Anyone know what the latest is in the US? Out of everyone they have had the worst of Hurds treatment, is anyone doing anything?
HP release their Q4 results around 23 November so I'd imagine that the proxy statement would have to be submitted some time after that.
Yeah, I'll write another post when that happens but, like Michael Moore states here I'm not sure I want to keep sticking my neck out if there's no action happening. I'd rather be writing about something else.
Hey Damian. Now that the fiscal year is over, I guess the public proxy statement (or whatever the correct name is) will be published soon. When will that happen?
Last year you posted the “…act of opportunism and greed” article in february, so I take it is between now and february.
Anyway, you will surely fire up either another article or start commenting over the other ones, wont you?
I believe he was looking at the 2007 figues, which would add up to about that amount.
Oh. And ignore my last reply – wrong place.
Are you talking about the U.S. ….. ? Also, many employees have been moved to incorrect new HP Job Codes – where potentially they can be given a poor rating (since the Code is wrong). They sure are playing a lot games with peoples lives.
HurdTheCrook, I wish you had put a link to the specific story, can you still find it? I searched Reuters and didn't seem to find the article that you mentioned about '$82M shared between 7 Execs over a period of “economic downturn” and when employees were being exhorted to “make sacrifices”'
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Mark Hurd is nothing less than a GREEDY COWARD. I've been to many of his “talks”, followed by so called Q&A's. The questions are clearly orchestrated, and the TOUGHER, REAL questions that people submit get tossed. It's a shame that more media types don't read excellent articles like yours (and some others) to get the REAL STORY.
Anyway, well done.
Go to Reuters site (http://www.reuters.com) and look at the latest details of HPs Executive bonus payments for the fiscal year to date. It amounts to $82M shared between 7 Execs over a period of “economic downturn” and when employees were being exhorted to “make sacrifices”. Now the rats are out in the open! We now see why Hurd & his crooks wanted us to “make sacrifices”!
Why? So that those sacrifices could fund their bonuses, exactly as I predicted in January.
Damian, you under-state the problem with Mark Hurd. He is unashamedly greedy, ruthless and acts continuously with one and only one aim: to maximise his personal wealth at the expense of HP. The problem put simply is that he does not act in shareholders' best interests – that $82M could and should have been put to much better use, such as making the necessary quality improvements (see the other comments), innovation or helping to improve rapidly falling employee productivity owing to a total loss of morale.
I place Mark Hurd in the same category as the other despots of history. He is clear hypocrite and would probably send his own mother to the Red Light district for an extra bit of cash. I wonder if he has any friends?
I really want the evidence to be raised to MPs, Senators or whoever, on the basis that this is rampant Corporate greed. It's not just the so-called “greedy bankers”, Hurd and his fellow crooks are milking the company for their own personal gain. How can he justify $82M of bonus payments for 7 Executives while, at the same time, informing his 300,000 employees to take salary cuts, redundancies, bonus freezes on the basis that there is an “economic downturn”? Just whose interests is he acting in?
HPs' share-holders take note of his actions please – he WILL destroy the company in order to increase his stock-pile of cash but, by the time he has destroyed HP, you will be too late to do anything because he will retire to his own personal bunker and count the loot he has plundered from HP's coffers – and that will take him a VERY LONG TIME INDEED!
What more can I say? Damien, well written. Heard that the voice of workforce been a sham again. I am just not surprised.
Another insightful article Damian. You are correct in stating that Mark Hurd is a master of illusion as he spins the truth. The defining moment for me was when he so graciously offered to take a 20% paycut while the rank and file would take 5%. At that moment I realized what a selfish jackass Mark Hurd really is. Have you no shame Mark?
Instead of calling it 'spin' I would argue it is just carefully crafted lies. Mark Hurd is the worst thing that ever happened to HP. His focus is short-term simply managing the 'numbers' quarter-to quarter so as to maximize his share option awards.
Thanks again for another good article Damian. I note in part of Mark Hurds testimony he says “And I pledge that this company will regain not just its reputation as a model citizen with the highest ethical standards, but we will regain our pride”. A pledge that has been unceremoniously dropped in favour of executive bonuses. Nobody I know in the company feels any pride. Only bitterness and hatred towards the executive class prevail.
In the UK we are nearing a tipping point in terms of the feelings of the rank and file towards Mark Hurd. The publication of Mark Hurds 2009 compensation combined with the annual salary review for non-executive employees will be the defining moment. The unions are just itching to call strikes.
The HP Board will face a stark choice, get rid of Mark Hurd or risk its rank and file employees dragging the HP brand through the mud in public.
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