The Scribe SEO WordPress plugin appealed to me immediately. Let’s face it, optimizing copy for SEO has to be about as exciting as an episode of the Kardashian’s – painful, and excruciatingly boring.
I have a reasonably good handle on SEO copywriting, but, with a business hell bent on world domination, a 20 month old son, and great surf beaches just down the road from my house, and home office, when I finally do get some time to write the last thing I want to do is spend hours on SEO copywriting.
The Scribe SEO plugin turns the job into a five minute, easy, task. Seriously!
It took me while to find and settle on the Thesis Wordpress theme. Finally I had something stable, easily customized, that didn’t break every time there was an update, and that’s set up well for SEO optimization, at least as a platform.
The missing link, of course, is the SEO optimization of the content itself. That’s where the Scribe SEO WordPress plugin becomes a perfect companion to Thesis
How does it work?
Easy. First I write my post, with a general idea of keywords and subject matter but really quite freely and without regard to SEO.
Then, I make sure the Scribe Content Optimizer gives my Title Tag, Meta Description, and Content the green light, meaning simply that they’ve been done, then I click the analyze button.
The Scribe plugin then gives a report that looks something like…

…as you can see I did pretty well myself but with a couple of minor adjustments I get…

The Scribe SEO WordPress plugin also provides me with a set of tags I can simply cut and paste into my post and I’m done. All of this SEO Copywriting has taken me approximately ten minutes. How good is that?
If you’re like me and you know that SEO copywriting is something that has to be done, but you don’t want to spend half your life doing it, then the Scribe SEO WordPress plugin is something you should seriously consider. I’m glad I did.
UPDATE: I Googled the phrase “scribe SEO plugin” (without the quotations) at 9:30am the morning after I published the article (less than 12 hours) and found my post on the 1st page. I’m searching from Australia, if that makes a difference.
Affiliate links were used in this post.
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Mark Hurd and HP, economic opportunism and greed, one year on.
by Damian Saunders on January 30, 2010 · View Comments
Mark Hurd’s tenure as HP’s CEO continues to raise a passionate response. It’s almost one year since I wrote my original post about HP under Mark Hurd called HP Pay Cuts – an unfair act of economic opportunism and greed so with that, and approximately 1300 comments later, I think its fitting to round out the conversation with a look at HP’s SEC filing for 2009.
I have no intention of continuing to write about HP or Mark Hurd from this point on, all I’ve wanted to say has been said in previous articles, and I want to write about more interesting subjects. The HP, Mark Hurd situation is not an isolated issue, it’s symptomatic of a bigger problem with Corporations in general, and it will take a lot more than a few blogs from me to make any difference.
Lets have a look at the salient points of the SEC filing.
Update: Mark Hurd also cashed in aproximately $11m in share options during 2009, check out Yahoo Finance HPQ Insider Transactions for the specifics. (thanks to a comenter on this post).
There we have it, Mark Hurd and four other people in HP took home $75,525,728 in 2009. Admittedly it was significantly less than the previous year, but if you consider the circumstances, and what they stooped to to "earn" it, it’s still questionable, which ever way you slice and dice it.
I invite you to read the SEC filing, it makes interesting reading in terms of the executive compensation in HP’s peer group of companies, and the "performance" based compensation scheme.
When I look at it I can’t see any real top line "performance" at all, just, in my opinion, a company that’s exploiting it’s employees, compromising Customer service through its best shoring program, and that has sold out on it’s corporate values, all for the sake of putting shareholders first.
I think it’s only a matter of time before people more significant than me start asking Mark Hurd hard questions about real growth, rather than the illusion caused by acquiring and consuming other companies. In the meantime we, as consumers and/or employees can vote with the two most tangible things we have, our labor, and our chequebooks.
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